Post by bapp120 on Mar 11, 2024 19:59:07 GMT -5
The traffic to your site is coming from the influencers content. Pageviews and where the traffic is coming from can be easily tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves. It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media running an influencer marketing campaign can indicate your brand awareness is increasing.
By conducting social listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will America Mobile Number List not have access to the influencers analytics the full time. But you can request a report to show whether the campaign is going successfully. However your own engagement should see an increase as the influencer drives traffic to your channels by tagging you and showcasing your products or services.
You can also repost the influencers content or conduct an influencer takeover to drive more traffic to your own social channels. Increase conversions with influencer marketing Ideally most businesses hope influencer marketing will increase their sales. Conversion KPIs to measure include Conversion rate Number of sales Both of these KPIs can be tracked through Google Analytics. A surge in sales whilst you are running an influencer campaign could be an indication that it is working. But its important to remember to check where the traffic is coming from. Furthermore you could create a UTM parameter for the campaign. This means you can track when a customer makes a purchase through a link provided by the influencer.
By conducting social listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will America Mobile Number List not have access to the influencers analytics the full time. But you can request a report to show whether the campaign is going successfully. However your own engagement should see an increase as the influencer drives traffic to your channels by tagging you and showcasing your products or services.
You can also repost the influencers content or conduct an influencer takeover to drive more traffic to your own social channels. Increase conversions with influencer marketing Ideally most businesses hope influencer marketing will increase their sales. Conversion KPIs to measure include Conversion rate Number of sales Both of these KPIs can be tracked through Google Analytics. A surge in sales whilst you are running an influencer campaign could be an indication that it is working. But its important to remember to check where the traffic is coming from. Furthermore you could create a UTM parameter for the campaign. This means you can track when a customer makes a purchase through a link provided by the influencer.
thanks pil 